Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Chief executive, Agency Republic
Partner, Mother
Vice-chairman and worldwide creative director, Grey Group
Managing director, Agency Insight
Chairman and partner, Karmarama
President, EMEA, OMD Worldwide
Chief executive, MPG
Executive chairman and co-founder, Mofilm
Partner, Kingston Smith W1
Vice-president, global advertising and content excellence, The Coca-Cola Company
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.