Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Strategy partner, 18 Feet & Rising
Chief executive, Global Radio
Chairman and director of creativity, Havas Worldwide London
Creative partner, Work Club
Chief strategy officer, WCRS
Founding partner, CHI & Partners
Managing director, CBS Outdoor
Creative, Undisclosed
Managing partner, strategy, Lowe London
Creative partner, Rapier
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.