VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Senior partner, Agency Insight
Executive chairman, Karmarama
President, OMD EMEA, OMD Worldwide
Chief executive, MPG Media Contacts
managing director, IPC Advertising, IPC Media
Chief executive, Mofilm
Partner, Kingston Smith W1
Vice president – global advertising strategy and content excellence, Coca-Cola Great Britain
Co-founder and strategy partner, 18 Feet & Rising
Managing director, The Red Brick Road
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.