VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Managing director, Evening Standard and Independent Press
Managing director, City AM
Managing director, Clearcast
Worldwide planning director, JWT
Managing director, Mindshare
Partner, Adam & Eve/DDB
Business intelligence director, News International
Group joint managing director, Northern & Shell
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.