Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Chief strategy officer, Dare
Creative director, WCRS
Managing director, IPC Southbank, IPC Media
Chief executive, Partners Andrews Aldridge
Chief executive, Kitcatt Nohr Digitas
Global communications architect, DraftFCB London
Managing director, Central Strategy Unit, M&C Saatchi
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.