Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Chief executive, Tag
Chairman (Johnston Press), Johnston Press (since 2001), Future (since 2001), Mobile Streams (since 2005)
Executive creative director, Clemmow Hornby Inge
Outgoing chief executive, PHD Network
Managing partner, Abbott Mead Vickers BBDO
Managing director, AAR
Chief operating officer,
Chief operating officer, Euro RSCG Worldwide
Trading director (UK, Ireland), Aegis
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.