Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Ivan Pollard
Partner, Naked Communications
John Poorta
Vice-chairman, Leo Burnett
Michael Potter
Executive chairman, Seven Publishing Group
Dick Powell
Founder and director, Seymour Powell
Malcolm Poynton
Executive creative director, OgilvyMather
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Ian Priest
Founding partner, VCCP
Hamish Pringle
Director-general, IPA
Dominic Proctor
Worldwide chief executive, Mindshare
David Pugh
Former chief executive, Titan Outdoor Advertising
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
