VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Chief executive, Tag
Chairman of, and investor in, several media and advertising companies, Future plc, India Media plc, Johnston Press plc, Media Square plc, Mobile Streams plc, YouGov plc
Executive creative director, CHI & Partners
Chief executive, I-Level Group
Group chief executive, Grey Group
Managing partner, Abbott Mead Vickers BBDO
Chief executive, Proximity London
Managing director, AAR
Chief executive, Internet Advertising Bureau
Managing director, BBC Magazines, BBC Worldwide
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.