Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Chief executive, Tag
Head of strategic sales and commercial marketing, Channel 4 Television
Managing director, MediaVest UK
Executive creative director, CHI & Partners
Group chief executive, Grey London
Managing director, Abbott Mead Vickers BBDO
Group marketing director, ITV
Managing director, AAR
Managing director, BBC Magazines
Chief operating officer, Publicis Worldwide
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.