VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Executive creative director, JWT
Chief executive, Abbott Mead Vickers BBDO
Joint managing director, MediaCom
Head of art, Bartle Bogle Hegarty
Co-founder and head of People, Innocent Drinks
Chairman emeritus, DDB Worldwide Communications Group
Group managing director, advertising and lifestyle magazines, Emap
Resting,
Chairman, Rainey Kelly Campbell Roalfe/Y&R
UK group chairman, Euro RSCG Worldwide
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.