Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Executive creative director, JWT
Chief executive, Abbott Mead Vickers BBDO
Chief executive, MediaCom
Marketing director, The Newspaper Society
Managing director, Saatchi & Saatchi
Head of art, Bartle Bogle Hegarty
Managing director, Radio Advertising Bureau
Head of planning and research, Initiative
Chairman emeritus, DDB Worldwide
Managing director (The Mail on Sunday), Associated Newspapers
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.