Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Daren Rubins
Chief executive, PHD
John Rudaizky
Chief executive – Team Red/Team Vodafone, WPP
Caitlin Ryan
Executive creative director, Proximity London
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Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
