Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Executive chairman, TH_NK
Managing director, PHD
Executive creative director, JWT
Head of art, Bartle Bogle Hegarty
Managing director, Radio Advertising Bureau
Chief executive, Digital Cinema Media
Chief strategic officer, Initiative
Managing director, Mcgarrybowen
Managing director, The Mail on Sunday, Associated Newspapers
Chairman and creative, Rainey Kelly Campbell Roalfe/Y&R
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.