VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Managing partner, OMD UK
President and chief executive, BBDO Worldwide
UK group chairman, Havas Worldwide
Managing partner, Now
Managing partner, Gorgeous
Chief executive, PHD
Chief executive, Team GSK, WPP
Executive creative director, Proximity London
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.