VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Founding partner and director, RSA Films
Founding partner, Fallon
Founder, Seymour Powell
Executive director marketing e-commerce store design and development, Marks & Spencer
Chief executive (UK, Ireland), Aegis Media
Chief executive, TBWA\London
Worldwide chief operating officer, Bartle Bogle Hegarty
Board director (The PC Guys), chief executive (Advanceparty), Advanceparty
Chairman, M and C Saatchi
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.