Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Chief executive, Kantar Group
Global innovation director, Diageo
Managing director, Partizan
Marketing director, Guardian News and Media
Chief executive, Chime
President UK, Ireland and Africa, Clear Channel Outdoor
Chairman and chief executive, MediaCom Worldwide
UK chief executive, WWAV Rapp Collins
Chief executive, Craik Jones Watson Mitchell Voelkel
Chief executive, The Engine Group
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.