VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Madeleine Sanderson
Executive producer, Partizan
Andy Sandoz
Creative partner, Work Club
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Head of art, deputy creative director, M&C Saatchi
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Chairman and chief creative officer, DDB Worldwide
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UK chief executive, Rapp UK
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Founding partner, Elvis
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Chief executive, Aegis Media Northern Europe
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
