Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Chief executive, Wunderman
Group chief executive, LBi
Chief executive, GMG Radio
Group advertisement director, Mail Newspapers
Director – advertising sales, BBC Magazines
Vice-president and executive creative director, R/GA London
Chief executive, Group M
Group chief executive, M&C Saatchi
Chief executive, Camelot UK Lotteries Limited
Executive director and head of media research, Numis Corporation
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.