Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Charles Vallance
Founding partner, VCCP
Paul van Barthold
Chief operating officer, Arena Media
Charlie Varley
Planning director, MediaVest Manchester
Steve Vranakis
Creative director, VCCP
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30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
