Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Executive creative director, Crispin Porter & Bogusky
Global chief executive, Lowe & Partners
Founding partner, 101
Joint chief executive, DLKW Lowe
Strategy partner, Now
Partner – London, The Brooklyn Brothers
Film director, Weilands
Chief marketing officer, McCann London
Creative, Abbott Mead Vickers BBDO
Managing partner, Publicis Chemistry
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.