Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Chief executive, WDMP
Executive Partner, JWT
Managing director, Postar
Planning partner, VCCP me
Vice-president, AKQA
Head of planning, PHD
Managing director and vice-president of sales, UK & Ireland, Yahoo! UK & Ireland
global chairman and founder, Naked Communications
Print and radio director, Aegis Media
Partner and chief strategy officer, Mother
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.