Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
David Fletcher
Job
Head of MEC MediaLab
Company
MEC
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Asia takes centre stage for ecommerce
According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.
