Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Steve Davies
Job
Chief executive
Company
Advertising Producers Association
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Twitter ties TV and tweets together with ad targeting system
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads.Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns.
