VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Co-founder and chief creative officer
AKQA
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Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product?
It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now.