How the new 'brand-tech' practice headed by George Prest and Drew Burdon, and its relationship with You & Mr Jones, will actually work.
It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.
Many of you reading this may be too young to remember fighting over Cabbage Patch dolls or Buzz Lightyear toys.
In 1954, Linus Pauling won the Nobel Prize in Chemistry.
Setting a budget can be a crude and unsatisfactory process.
Last week, Cadbury unveiled McBride, a firefighter from Liverpool, as the new Milk Tray Man. He beat 20,000 people to the role after a competition that kicked off in October 2015.
Manchester United is struggling to get near the summit of the Premier League table but it has come up with a potentially winning commercial partnership with Rupert Murdoch's 21st Century Fox.
Carl Johnson, Anomaly's co-founder, has a unique way of dealing with his paymasters - he doesn't let them into his building.
After being acquired, my agency is moving into an office with our new owner.
What a palaver. Google executives are grilled by MPs to justify why the world's most valuable company pays a lower percentage of tax than just about anyone in the UK, a few weeks after its £130 million payment - meant to recast them as decent citizens - backfired spectacularly.
The most-awarded work in 2015 made use of tech and data - and brought fame to brands too, Gideon Spanier writes.
No-one likes Twitter at the moment. Writing this ahead of Twitter's annual results, which were due late on Wednesday, it is clear that there are problems, with an exodus of senior US talent and the share price hitting a record low this week.
Mobile is everywhere. This is the key theme for the upcoming Mobile World Congress in Barcelona - and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per cent of consumers' total time spent with media each day in 2016), it has never been a more relevant statement.
Everybody likes to believe they make good decisions when they trust their gut instinct.
Facial recognition study suggests top-rated spots aren't necessarily the ones most enjoyed by viewers
Forget funny -- viewers on social media want money
Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own
Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views
Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer
The CBS broadcast was the third most-watched program in TV history
Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises
Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO
Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director
Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant
Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School
DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same
My dad had ten brothers and sisters.
There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.
You can't move for celebrities at advertising conferences now.
This could be a defining year for outdoor advertising in the UK.
Adam & Eve/DDB's John Lewis Christmas ad got a slating from a panel of MPs at the Advertising Association's Lead summit.
The ad industry is the one member of the UK creative community that the government has always been content to let fend for itself.
Although Daniel Starch can't claim to be the father of market research - its origins go back long before his birth at the end of the 19th century - his pioneering work can be said to have helped transform it into the potent tool for advertisers that it has become.
De Klerk worked on the set design for Samsung's new ad, "the dolphin whisperer", by Cheil London.
Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes.
Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.
The reinvention of Facebook as a mobile-first company has been little short of sensational.
We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.
As he prepares to step down from ISBA after two decades, Bob Wootton warns of an erosion of trust and other areas of contention among brands, agencies, media owners and audiences.
It's apparent that the talent drain is a global problem.
Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?
James Lowther shares some thoughts on the industry then and now as he retires from a career spanning Saatchi & Saatchi and M&C Saatchi that lasted almost half-a-century.
Starting your own agency isn't for everyone but, if you're one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it.
The writer Amy Grier says that FOMO, or "fear of missing out", applies to work too.
Graham Fink finds beauty in the most unexpected places, which explains why the ad man has taken a series of photographs in derelict buildings and rubbish dumps in Shanghai.
Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football
The ads that enchanted viewers on game day were not the same ones that continue to rack up views
The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners
Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?
A researcher with a big brain told me the other day that the word "creative" is becoming toxic.
When the TBWA UK chairman and chief creative officer, Peter Souter, addressed a meeting of Labour MPs a couple of weeks ago, he pulled off a tricky task.
The thorny issue of intellectual property has again been raised, this time by the Science Museum's creative pitch.
The 51 years that separate the broadcasting of the world's first radio commercial in New York and the first radio ad to run in Britain are testament to the huge differences in cultural attitudes to the medium on each side of the Atlantic.
A new experiment aims to show how embracing the diverse beliefs and cultures of our country can impact on business solutions, Nadya Powell writes.
Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences.
Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier.
My art school was in New York and on a hot night I'd often want a cold can of beer.
Hudson worked with Wunderman to create a series of cheeky films to promote The Sun's fantasy football league. The most high-profile was a mash-up video about the "special relationship" between the then Chelsea manager José Mourinho and the Arsenal boss Arsène Wenger.
No-one likes making job cuts but the Guardian chief executive, David Pemsel, and editor-in-chief, Katharine Viner, are right to give the loss-making media group a reality check by telling staff this week that they need to slash operating costs by 20 per cent or £50 million.
M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).
Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?
Google's payment of £130 million in back taxes to HM Revenue & Customs should make everyone in UK advertising pay attention.
Technology has given TV advertising more power and flexibility than ever before.
It was a great 2015 for BBDO New York and Leo Burnett Toronto. The UK can also celebrate a strong performance, Donald Gunn writes.
Broadcasters and publishers are taking a more proactive approach to engaging with brands, Gideon Spanier writes.
Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.
Delivering a point in person is quite different from saying something on e-mail.
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
BBC Advertising's commercial development boss reveals the findings of an 'industry-first' study into the emotional effectiveness of content marketing
Trade associations and conferences won't solve what's wrong with online advertising
In 2007, a young policewoman was killed in Germany.
Two subjects dominate this week - wildly different but both important to secure the industry's future health.
At the Victoria and Albert Museum in June last year, Maurice Saatchi told a story about a cold, wet winter night 20 years earlier.
In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies.
Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says.
The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates.
The former BBC business editor Robert Peston has landed at ITV in his new role as the political editor with a bang, vowing to "humiliate" his old employer - and he has got a "proper budget" politics show to boot.
Our world is immersed in digital - it's time job titles drop this word.
Combining one party's deep pockets with the other's entrepreneurial bent makes sense, Gideon Spanier writes.
Siobhan Kenny is taking her fight against those notorious garbled warnings in radio ads to Europe, but needs your help.
The Guardian may have burnt through £70 million in cash in the current financial year but the good times aren't over.
In vowing to slash the number of awards shows DDB will enter this year, is Amir Kassaei out to prove a point or merely grab attention?
"Our job is to resist the usual," Ray Rubicam once said.
I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.
Most of us would be happy to leave a job knowing that the company was in a better state than when we started.
Every so often, on a newspaper, the editor is visited by someone from advertising.
Anchored by New York City and Washington DC, the Mid-Atlantic region is home to almost a quarter of the US's Fortune 500 companies.
Maloney recently organised a media "fight night" - a white-collar boxing event where top industry professionals faced each other in the ring. The event raised more than £100,000 for the Head & Neck Cancer Foundation, of which Maloney is a trustee.
The 1997 ad for the teacher-training campaign, "no-one forgets a good teacher", resonated with lots of us because it is absolutely true.
Among the clinking flutes of Champagne (or orange juice for those going dry in January), there was the murmur of New Year's greetings as agency chiefs got back to business after the holidays at last week's annual IPA President's Reception.
Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes.
It's easy to talk about backing out of awards. But the pressure to compete means no agency can truly walk away
Atul Gawande is the professor of surgery at Harvard Medical School.
In the past few months, I've been asked - not always politely, often with an aggressive call to duty and sometimes with a hint of the bully - to promote a range of reports, lectures, seminars, debates about women in creative industries.
As is often the way on this sceptred isle, it was the weather's fault.
The job involves running the board and being a cheerleader for the company - with no room for egos.
Rabinovitch, who works in augmented visual reality, directed Ikea's surrealist "come home to play" TV spot.
A new report finds a greater array of both buyers and sellers in the marcoms space.
David Bowie's death on Monday sent Diary to J Walter Thompson London, to check if the rumour about the iconic musician working in the post room before becoming famous was true.
Tim Pearson has been thrust into the CEO role after two promotions in quick succession. But his prized client John Lewis has no doubt that he is the right man for the job.
"The time has come when advertising has, in some hands, reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood."
Junior Graphic Designer £17000 - £23000 per annum ADLIB, Totnes
Studio Manager with packaging experience - Soho, £35k £30000 - £35000 per annum Gabriele Skelton, London
Freelance Digital Designer £0.000 per hour Major Players, City of London
The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.
Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.