Analysis & features

Behind the BBC's new in-house agency
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Behind the BBC's new in-house agency

A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew
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Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Forget funny -- viewers on social media want money

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Pokémon and Hyundai were the strongest Super Bowl online performers
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Pokémon and Hyundai were the strongest Super Bowl online performers

Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

Super Bowl 50 scores 111.9 million viewers
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Super Bowl 50 scores 111.9 million viewers

The CBS broadcast was the third most-watched program in TV history

5 Super Bowl ads that were worth the wait
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5 Super Bowl ads that were worth the wait

Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises

When it comes to the Super Bowl ad winner, I choose the moon
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When it comes to the Super Bowl ad winner, I choose the moon

Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO

Stars and sequels at Super Bowl 50
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Stars and sequels at Super Bowl 50

Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director

Playboy magazine is not-quite-squeaky clean, but will the brand keep its cultural cool?
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Playboy magazine is not-quite-squeaky clean, but will the brand keep its cultural cool?

Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

A view from Dave Trott: It's all down to heuristics, guv
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A view from Dave Trott: It's all down to heuristics, guv

My dad had ten brothers and sisters.

Finally, Publicis' restructure is showing some clarity
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Finally, Publicis' restructure is showing some clarity

There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.

It's hard to escape that lingering whiff of legislation
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It's hard to escape that lingering whiff of legislation

You can't move for celebrities at advertising conferences now.

Outdoor media sector on edge over Tube decision
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Outdoor media sector on edge over Tube decision

This could be a defining year for outdoor advertising in the UK.

History of advertising: No 161: A Starch Test score sheet
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History of advertising: No 161: A Starch Test score sheet

Although Daniel Starch can't claim to be the father of market research - its origins go back long before his birth at the end of the 19th century - his pioneering work can be said to have helped transform it into the potent tool for advertisers that it has become.

Why we're loving: Ninon de Klerk, production designer, Artichoke
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Why we're loving: Ninon de Klerk, production designer, Artichoke

De Klerk worked on the set design for Samsung's new ad, "the dolphin whisperer", by Cheil London.

Things we like: Facebook's mobile growth
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Things we like: Facebook's mobile growth

The reinvention of Facebook as a mobile-first company has been little short of sensational.

On the Campaign couch: Why should people engage with brands?
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On the Campaign couch: Why should people engage with brands?

Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?

Global viewpoint from Tel Aviv
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Global viewpoint from Tel Aviv

It's apparent that the talent drain is a global problem.

Diary: MPs tell it like it is
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Diary: MPs tell it like it is

Adam & Eve/DDB's John Lewis Christmas ad got a slating from a panel of MPs at the Advertising Association's Lead summit.

Laying off LinkedIn could make you love your job
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Laying off LinkedIn could make you love your job

The writer Amy Grier says that FOMO, or "fear of missing out", applies to work too.

Graham Fink's photos find beauty in a 'wonderland' of rubbish
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Graham Fink's photos find beauty in a 'wonderland' of rubbish

Graham Fink finds beauty in the most unexpected places, which explains why the ad man has taken a series of photographs in derelict buildings and rubbish dumps in Shanghai.

An Englishman abroad, trying to enjoy the Super Bowl
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An Englishman abroad, trying to enjoy the Super Bowl

Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football

The long game: Which 2015 Super Bowl commercials found an afterlife online?
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The long game: Which 2015 Super Bowl commercials found an afterlife online?

The ads that enchanted viewers on game day were not the same ones that continue to rack up views

Is the Super Bowl advertising's version of Renaissance fairs?
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Is the Super Bowl advertising's version of Renaissance fairs?

The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

Hacking the Super Bowl: Get your brand noticed for less than $10M a minute
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Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?

Time to remind ourselves that creativity is special
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Time to remind ourselves that creativity is special

A researcher with a big brain told me the other day that the word "creative" is becoming toxic.

Labour's 2020 vision brings advertising into focus
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Labour's 2020 vision brings advertising into focus

When the TBWA UK chairman and chief creative officer, Peter Souter, addressed a meeting of Labour MPs a couple of weeks ago, he pulled off a tricky task.

How Mark Hudson created The Sun's cheeky 'dream team' films
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How Mark Hudson created The Sun's cheeky 'dream team' films

Hudson worked with Wunderman to create a series of cheeky films to promote The Sun's fantasy football league. The most high-profile was a mash-up video about the "special relationship" between the then Chelsea manager José Mourinho and the Arsenal boss Arsène Wenger.

'Other' - the box no-one should have to tick
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'Other' - the box no-one should have to tick

A new experiment aims to show how embracing the diverse beliefs and cultures of our country can impact on business solutions, Nadya Powell writes.

First class but no degree
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First class but no degree

Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences.

Gunn Report 2015: UK celebrates strong showing
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Gunn Report 2015: UK celebrates strong showing

It was a great 2015 for BBDO New York and Leo Burnett Toronto. The UK can also celebrate a strong performance, Donald Gunn writes.

Do media owners deserve more credit for being creative?
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Do media owners deserve more credit for being creative?

Broadcasters and publishers are taking a more proactive approach to engaging with brands, Gideon Spanier writes.

On the Campaign couch: Do creative directors really need a team?
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On the Campaign couch: Do creative directors really need a team?

Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?

Google's tax avoidance makes adland look bad too
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Google's tax avoidance makes adland look bad too

Google's payment of £130 million in back taxes to HM Revenue & Customs should make everyone in UK advertising pay attention.

Tech viewpoint on connecting audiences
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Tech viewpoint on connecting audiences

Technology has given TV advertising more power and flexibility than ever before.

Should clients own rights to pitch ideas?
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Should clients own rights to pitch ideas?

The thorny issue of intellectual property has again been raised, this time by the Science Museum's creative pitch.

History of advertising: No 160: The first radio commercials
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History of advertising: No 160: The first radio commercials

The 51 years that separate the broadcasting of the world's first radio commercial in New York and the first radio ad to run in Britain are testament to the huge differences in cultural attitudes to the medium on each side of the Atlantic.

Sky bets on power of advertising in TV war
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Sky bets on power of advertising in TV war

Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier.

Things we like: Guardian facing up to reality
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Things we like: Guardian facing up to reality

No-one likes making job cuts but the Guardian chief executive, David Pemsel, and editor-in-chief, Katharine Viner, are right to give the loss-making media group a reality check by telling staff this week that they need to slash operating costs by 20 per cent or £50 million.

Diary: Risqué business
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Diary: Risqué business

M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).

A view from Dave Trott: Secret drinker
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A view from Dave Trott: Secret drinker

My art school was in New York and on a hot night I'd often want a cold can of beer.

Media agnostics, you're committing blasphemy
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Media agnostics, you're committing blasphemy

Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.

What does your e-mail style say about you?
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What does your e-mail style say about you?

Delivering a point in person is quite different from saying something on e-mail.

Is virtual reality the next 3D TV?
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Is virtual reality the next 3D TV?

Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?

Facing facts: Can facial coding help crack the content marketing measurement muddle?
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Facing facts: Can facial coding help crack the content marketing measurement muddle?

BBC Advertising's commercial development boss reveals the findings of an 'industry-first' study into the emotional effectiveness of content marketing

Don't get angry at the IAB for blocking AdblockPlus. Just get angry
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Don't get angry at the IAB for blocking AdblockPlus. Just get angry

Trade associations and conferences won't solve what's wrong with online advertising

A view from Dave Trott: Clue tip
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A view from Dave Trott: Clue tip

In 2007, a young policewoman was killed in Germany.

We can do more to secure the future health of adland
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We can do more to secure the future health of adland

Two subjects dominate this week - wildly different but both important to secure the industry's future health.

M&C Saatchi puts its loyalty scheme to the test
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M&C Saatchi puts its loyalty scheme to the test

At the Victoria and Albert Museum in June last year, Maurice Saatchi told a story about a cold, wet winter night 20 years earlier.

Terms and conditions, we're coming to get you
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Terms and conditions, we're coming to get you

Siobhan Kenny is taking her fight against those notorious garbled warnings in radio ads to Europe, but needs your help.

Christmas advertising: judgment day
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Christmas advertising: judgment day

The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates.

Diary: The show must go on
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Diary: The show must go on

The Guardian may have burnt through £70 million in cash in the current financial year but the good times aren't over.

Does adland need an awards rethink?
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Does adland need an awards rethink?

In vowing to slash the number of awards shows DDB will enter this year, is Amir Kassaei out to prove a point or merely grab attention?

Do agencies invest enough in start-ups?
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Do agencies invest enough in start-ups?

Combining one party's deep pockets with the other's entrepreneurial bent makes sense, Gideon Spanier writes.

Things we like: Peston taking on the BBC
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Things we like: Peston taking on the BBC

The former BBC business editor Robert Peston has landed at ITV in his new role as the political editor with a bang, vowing to "humiliate" his old employer - and he has got a "proper budget" politics show to boot.

History of advertising: No 159: Ray Rubicam's Steinway ads
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History of advertising: No 159: Ray Rubicam's Steinway ads

"Our job is to resist the usual," Ray Rubicam once said.

Bosses are leaving ITV with recipe for success
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Bosses are leaving ITV with recipe for success

Most of us would be happy to leave a job knowing that the company was in a better state than when we started.

Global viewpoint from Baltimore
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Global viewpoint from Baltimore

Anchored by New York City and Washington DC, the Mid-Atlantic region is home to almost a quarter of the US's Fortune 500 companies.

On the Campaign couch: How do I restore my agency's morale?
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On the Campaign couch: How do I restore my agency's morale?

I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.

Ads and editorial getting too close for comfort
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Ads and editorial getting too close for comfort

Every so often, on a newspaper, the editor is visited by someone from advertising.

Cinema sales live up to their blockbuster billing
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Cinema sales live up to their blockbuster billing

Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says.

Why the 'D' word is redundant
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Why the 'D' word is redundant

Our world is immersed in digital - it's time job titles drop this word.

This is adland '16: Part two: Ethnicity
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This is adland '16: Part two: Ethnicity

In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies.

Why we're loving: Maxus' John Maloney organises charity fight night
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Why we're loving: Maxus' John Maloney organises charity fight night

Maloney recently organised a media "fight night" - a white-collar boxing event where top industry professionals faced each other in the ring. The event raised more than £100,000 for the Head & Neck Cancer Foundation, of which Maloney is a trustee.

Move like your teacher
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Move like your teacher

The 1997 ad for the teacher-training campaign, "no-one forgets a good teacher", resonated with lots of us because it is absolutely true.

How will IPA's newly granted royal charter affect adland?
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How will IPA's newly granted royal charter affect adland?

Among the clinking flutes of Champagne (or orange juice for those going dry in January), there was the murmur of New Year's greetings as agency chiefs got back to business after the holidays at last week's annual IPA President's Reception.

Commercial strategy at The Guardian under fire
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Commercial strategy at The Guardian under fire

Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes.

Heavy medals: Why no agency can stop chasing trophies
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Heavy medals: Why no agency can stop chasing trophies

It's easy to talk about backing out of awards. But the pressure to compete means no agency can truly walk away

A view from Dave Trott: Checklists beat brains
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A view from Dave Trott: Checklists beat brains

Atul Gawande is the professor of surgery at Harvard Medical School.

A fair and balanced ad industry is reward in itself
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A fair and balanced ad industry is reward in itself

In the past few months, I've been asked - not always politely, often with an aggressive call to duty and sometimes with a hint of the bully - to promote a range of reports, lectures, seminars, debates about women in creative industries.

Adland inspires a brighter outlook for the high street
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Adland inspires a brighter outlook for the high street

As is often the way on this sceptred isle, it was the weather's fault.

How to be a chairman
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How to be a chairman

The job involves running the board and being a cheerleader for the company - with no room for egos.

How Daren Rabinovitch made Ikea's surrealist TV ad
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How Daren Rabinovitch made Ikea's surrealist TV ad

Rabinovitch, who works in augmented visual reality, directed Ikea's surrealist "come home to play" TV spot.

The new deal-makers
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The new deal-makers

A new report finds a greater array of both buyers and sellers in the marcoms space.

Diary: No Starman at JWT
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Diary: No Starman at JWT

David Bowie's death on Monday sent Diary to J Walter Thompson London, to check if the rumour about the iconic musician working in the post room before becoming famous was true.

The rapid rise of MG OMD's new 'people-first' leader
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The rapid rise of MG OMD's new 'people-first' leader

Tim Pearson has been thrust into the CEO role after two promotions in quick succession. But his prized client John Lewis has no doubt that he is the right man for the job.

Revolution in music brings opportunities for brands
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Revolution in music brings opportunities for brands

Catie Dear says media planning and buying for the music industry is changing radically to reflect consumption patterns.

Tech viewpoint on CES
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Tech viewpoint on CES

Even by its own high standards, the range of new devices and tech capabilities on display at this year's Consumer Electronics Show was impressive.

On the Campaign couch: Can a boss be too nice?
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On the Campaign couch: Can a boss be too nice?

Can you be too nice to be the boss?

Things we like: Stylist's 300th issue
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Things we like: Stylist's 300th issue

The women's freesheet Stylist celebrates its 300th issue this week with a special edition featuring contributions from top politicians including David Cameron, George Osborne, Jeremy Corbyn, Yvette Cooper and Stella Creasy.

History of advertising: No 158: Claude Hopkins' Scientific Advertising
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History of advertising: No 158: Claude Hopkins' Scientific Advertising

"The time has come when advertising has, in some hands, reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood."

Has adland reason to be bullish in 2016?
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Has adland reason to be bullish in 2016?

In the month that adlanders detox after the New Year excesses, do they expect 2016 to bring all the joy of an extended hangover or will there be enough excuses to uncork the Champagne again?

Can Channel 4 make ad-free Formula One pay?
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Can Channel 4 make ad-free Formula One pay?

The broadcaster plans to show live races without advertising. Is it a commercially viable option, Gideon Spanier asks.

The govt must make its intentions clear over C4
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The govt must make its intentions clear over C4

It is time for the government to end the uncertainty over Channel 4 privatisation.

11 trends at CES 2016
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11 trends at CES 2016

The Consumer Electronics Show last week saw traditional brands expand into other areas, virtual reality rise in prominence and the Internet of Everything. Campaign rounds up the top developments.

This is adland '16: Part one: Gender
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This is adland '16: Part one: Gender

Campaign and the IPA uncover the breakdown of gender and ethnicity in the biggest IPA member agencies. In part one of our report, we examine the gender make-up of the industry.

What does Cannes Lions' shift to an Entertainment category mean?
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What does Cannes Lions' shift to an Entertainment category mean?

As Cannes Lions announces a noticeable award category change for 2016, changing Branded Content & Entertainment to the simpler Entertainment category, what does the shift mean?

The end of false recognitions
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The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Remembering Bowie the tech innovator
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Remembering Bowie the tech innovator

From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded

D'Arcy: Facebook wants to be "better partners" with agencies in 2016
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D'Arcy: Facebook wants to be "better partners" with agencies in 2016

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says chief creative officer

CES 2016 Diary: Rolling with the Girl's Lounge
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CES 2016 Diary: Rolling with the Girl's Lounge

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

A view from Dave Trott: What will you remember tomorrow?
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A view from Dave Trott: What will you remember tomorrow?

Phil Adams is planning director at Blonde Digital.

The year ahead for politics
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The year ahead for politics

While there is no election, 2016 is still a busy year, with issues such as HFSS marketing and Brexit directly impacting adland.

The year ahead for cultural trends
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The year ahead for cultural trends

Our cultural landscape will be defined by technological developments - from the rise of the 'solo self' to more on-demand services.

The year ahead for media agencies
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The year ahead for media agencies

In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests.

The year ahead for digital agencies
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The year ahead for digital agencies

To transform businesses in the connected age, agencies must combine strategic insights and bold ideas with the ability to execute.

The history of advertising in quite a few objects

History of advertising: No 157: Campaign's first edition
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History of advertising: No 157: Campaign's first edition

It was the mid-60s when British advertising started having a voice of its own.

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The end of false recognitions
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1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

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