Analysis & features

Heroes: Sex Pistols by Nick Gill
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Heroes: Sex Pistols by Nick Gill

Punk's shock troops gamely took the bullets from an outraged press while setting the standard for the outbreak of creative iconoclasm that followed.

History of advertising: No 170: Joan Crawford's Pepsi sign
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History of advertising: No 170: Joan Crawford's Pepsi sign

It sounds like the plot of a Hollywood movie. A world-famous actress out for revenge on her late husband's arch business rival. A tale of bitterness among New York's super-rich.

Global viewpoint from New York: Forever Beta's Gadsby on collaboration
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Global viewpoint from New York: Forever Beta's Gadsby on collaboration

New York is where you can make it, baby.

Why we're loving: Miles Bingham, creative, J Walter Thompson
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Why we're loving: Miles Bingham, creative, J Walter Thompson

Bingham commissioned the song Zooby Doo by Tigermonkey for J Walter Thompson's Ribena ad. The track has been released as a single, with the video directed by Bingham.

On the Campaign couch: How much distance do I maintain with my agency?
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On the Campaign couch: How much distance do I maintain with my agency?

I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.

No agency is truly safe from the sword of Damocles
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No agency is truly safe from the sword of Damocles

When agency executives heard that there was a travel brand reviewing through AAR in February, they got excited.

Is live-streaming a ticking time bomb for sports broadcasters?
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Is live-streaming a ticking time bomb for sports broadcasters?

Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks.

Things we like: Game of Thrones coverwrap
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Things we like: Game of Thrones coverwrap

Commuters and fans of Game Of Thrones were treated to a copy of The Westeros Gazette on Monday, thanks to Metro and Sky Atlantic.

Facebook's focus points the way ahead for Yahoo
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Facebook's focus points the way ahead for Yahoo

Yahoo is in better shape than critics think, but Facebook still leads the way, Paul Frampton says after a visit to Silicon Valley.

Media owners go global in battle royal for audiences
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Media owners go global in battle royal for audiences

The advertising industry is used to brutal battles between sprawling empires, laced with personal rivalry and dynastic intrigue, so it is fitting that Game Of Thrones has captured the imagination of media folk.

Diary: Exit Polls
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Diary: Exit Polls

Sarah Pollard is leaving Bartle Bogle Hegarty this week after 15 years.

Ad-blocking: a Darwin's wedge?
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Ad-blocking: a Darwin's wedge?

The economist Robert H Frank coined the term "Darwin's wedge" to describe situations in which stuff evolves to benefit the individual but is actually bad for the species overall.

Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1
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Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1

Colleen DeCourcy, global co-executive creative director of Wieden + Kennedy, interviews the legendary creatives about the industry they helped build.

Why the Augmented Reality market will outpace virtual reality
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Why the Augmented Reality market will outpace virtual reality

AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing

A view from Dave Trott: Pay it forward
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A view from Dave Trott: Pay it forward

Mason Wartman moved from Philadelphia to work on Wall Street.

The agency of the future? Ecclestone may disagree
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The agency of the future? Ecclestone may disagree

There was a moment, pretty early on, in the talk between Sir Martin Sorrell and Bernie Ecclestone at Advertising Week Europe when it seemed the world had slipped on its axis. Were we back in the 70s?

Is the ad industry stifling creativity?
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Is the ad industry stifling creativity?

Characters don't come much more colourful than Wilfred Emmanuel-Jones - dismissed from the army, defeated in his bid to become a Tory MP, a former TV producer and now founder of the food brand The Black Farmer.

History of advertising: No 169: Ed Artzt's speech notes
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History of advertising: No 169: Ed Artzt's speech notes

When Ed Artzt, Procter & Gamble's chairman and chief executive, strode to the podium in the ballroom of West Virginia's Greenbrier to deliver the keynote address at the 1994 convention of the American Association of Advertising Agencies, nobody had any idea of the bombshell he was about to drop.

Tech viewpoint on growth through SEO
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Tech viewpoint on growth through SEO

In an era when "growth at all costs" marketing is becoming less relevant, or at least more scrutinised, how can SEO become the cornerstone of profitable growth?

Disability is not an issue to revisit every four years
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Disability is not an issue to revisit every four years

Channel 4's "meet the superhumans" spot burst into the public consciousness four years ago in an attempt to change the way people thought about disability.

On the Campaign couch: Is it time to force flexible working?
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On the Campaign couch: Is it time to force flexible working?

Is it time to force people to work from home for some period of the week (within reason)?

Production company Somesuch is branching out into publishing
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Production company Somesuch is branching out into publishing

Suze Olbrich edits Somesuch Stories, a storytelling platform created by the production company Somesuch. Earlier this year, Somesuch Stories published its first print edition, exploring culture, nature, sex and society.

Adland: speak up in the EU debate
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Adland: speak up in the EU debate

Advertising needs to use its persuasive powers to engage the public in the upcoming referendum.

Do awards judges read headlines?
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Do awards judges read headlines?

Neglecting to include a headline in an ad reduces the chances of it being read. So why on earth are creatives being encouraged to do so, Steve Harrison asks.

Will more clients integrate media and creative?
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Will more clients integrate media and creative?

Others could follow in Asda's footsteps by getting media and creative capabilities under one roof, Gurjit Degun writes.

Things we like: Vinyl on radio
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Things we like: Vinyl on radio

Edith Bowman is dedicating an hour of her breakfast show on Virgin Radio to playing vinyl.

How to beat the blockers in this new age of mobile
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How to beat the blockers in this new age of mobile

Personal, always on and with payment just a tap away, today's most creative and effective advertising opportunities can be found in mobile apps - and yet one of the biggest mistakes many brands make is to treat mobile merely as another digital advertising channel.

Advertising Week's Scheckner: 'I know how to do showbiz'
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Advertising Week's Scheckner: 'I know how to do showbiz'

Claire Beale meets the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar.

Are you a media industry leader of tomorrow?
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Are you a media industry leader of tomorrow?

Media Week's 30 Under 30 showcases rising stars across the business. Do you have what it takes, Gideon Spanier asks.

The supermarket war heats up
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The supermarket war heats up

The industry is on high alert as grocers rethink their creative and media strategies.

Diary: Now that's a superfan
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Diary: Now that's a superfan

News that the creative shop Rehabstudio is giving UK staff a morning's holiday on 25 April to watch the 2am première of Game Of Thrones has blossomed from a post on LinkedIn to the Daily Mail and beyond.

Brands rip up media plan in the face of disruption
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Brands rip up media plan in the face of disruption

Tesco is in the middle of an extraordinary media planning experiment.

Awards season advice from OJ Simpson's lawyer
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Awards season advice from OJ Simpson's lawyer

"Juries don't buy evidence, they buy narrative... Our job is to tell the story better than the other guy."

Heroes: Stanley Kubrick by Daniel Kleinman
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Heroes: Stanley Kubrick by Daniel Kleinman

Each film a reinvention of a genre, each totally different yet brilliant, the famously obsessive director never strayed from his vision.

Presenting Publicis Media: a surprisingly British affair
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Presenting Publicis Media: a surprisingly British affair

A French-owned business with a distinctly British accent, it claims to bring a new model to market.

4 things every creative should consider before kicking off VR production
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4 things every creative should consider before kicking off VR production

VR is unlike any storytelling medium to come before it. Firstborn's SVP of content development offers tips to advertising creatives testing the virtual waters

Tech and sympathy: Is VR the ultimate emotive storytelling tool?
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Tech and sympathy: Is VR the ultimate emotive storytelling tool?

VR may represent a fundamental shift in audience engagement, or it could just be the shiny, new thing

A view from Dave Trott: What's in the kitty?
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A view from Dave Trott: What's in the kitty?

In Japan, the Kishigawa branch line was losing $4.7 million a year.

Asda's return to Publicis is no ordinary appointment
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Asda's return to Publicis is no ordinary appointment

Next week will be dominated by Advertising Week Europe and D&AD's festival, where the world's best creative work will be judged and displayed (and we've dedicated more of this week's issue to creativity than usual to mark the occasion).

Does media deserve its own category at the D&AD Awards?
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Does media deserve its own category at the D&AD Awards?

The body believes it needs to recognise media's role in great advertising and the blurring of disciplines.

Wayne Hemingway: Meaning behind the materials
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Wayne Hemingway: Meaning behind the materials

Wayne Hemingway speaks to Gurjit Degun about his design principles, from high fashion to housing.

Gaston Legorburu: "We're changing the way the world works"
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Gaston Legorburu: "We're changing the way the world works"

Ahead of his D&AD Festival appearance, Gaston Legorburu talks to James Swift about the thinking behind Storyscaping and why the industry needs to get on board.

Our business does not have ideas - we build them
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Our business does not have ideas - we build them

The idea is a slippery beast. Elusive, gaslike and visceral.

Annie Atkins: Designing a universe
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Annie Atkins: Designing a universe

Annie Atkins tells Brittaney Kiefer about graphic design in film and making directors' visions a reality.

The necessary demise of the creative team
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The necessary demise of the creative team

Bill Bernbach came up with a great idea in the 50s: to pair up words with pictures. But as our industry has changed so much since then, why has this set-up remained the same, Jonathan Burley asks.

History of advertising: No 168: The first D&AD black Pencil
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History of advertising: No 168: The first D&AD black Pencil

Geoffrey Jones can claim a unique place in the history of a UK ad industry in which his career was fleeting.

We need both strategy and tactics
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We need both strategy and tactics

The most exciting part of the Oxford and Cambridge boat races this year was the women's contest.

Diary: Experience counts
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Diary: Experience counts

Martha Lane Fox of Lastminute.com fame is joining the board of Twitter as a non-executive director.

Do agency networks need global CCOs?
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Do agency networks need global CCOs?

As the new global chief creative officer at Saatchi & Saatchi, Kate Stanners steps into a network role that polarises opinion.

Paul Smith on creativity
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Paul Smith on creativity

Maisie McCabe finds out how the legendary tailor earned his stripes and discovers the inspiration behind the designs.

You're not all rule-breaking transgressives, are you?
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You're not all rule-breaking transgressives, are you?

How seriously do you take your job?

Things we like: Another free title
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Things we like: Another free title

Balance, a new free monthly title from EMP, launched this week in a bid to tap into the mindfulness market.

On the Campaign couch: Should agencies limit working hours?
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On the Campaign couch: Should agencies limit working hours?

Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit?

Why we're loving: Rankin, photographer
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Why we're loving: Rankin, photographer

Rankin directed the new campaign "#StartBreathing" for the shoe brand Geox. It features stylised images of models in dynamic poses.

Going down the tube?
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Going down the tube?

Shifting TV budgets to YouTube would be a waste, Thinkbox warns advertisers.

Thinkbox/YouTube spat is the start of an epic battle
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Thinkbox/YouTube spat is the start of an epic battle

Many people's first reaction on hearing that Thinkbox, the commercial TV trade body, has attacked YouTube's reach with millennials is: what took it so long?

MullenLowe leads charge for 'modern full service'
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MullenLowe leads charge for 'modern full service'

Jonathan Fowles is now heading the UK arm of Mediahub as the group moves to a full-service model.

A view from Dave Trott: Fun beats data
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A view from Dave Trott: Fun beats data

Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.

London deserves a festival that reflects its status
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London deserves a festival that reflects its status

We Londoners live in the most creative city on Earth.

Trust is becoming the urgent issue of our time
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Trust is becoming the urgent issue of our time

Many big news stories of recent years have centred on trust.

Art versus science?
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Art versus science?

Have you heard the MediaCom Connected Podcast yet?

Tech viewpoint: Net-A-Porter's Hogan on the customer journey
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Tech viewpoint: Net-A-Porter's Hogan on the customer journey

Innovative retailers are seeing the value in extending their services to ensure they provide a coherent user experience for customers.

On the Campaign couch: How do I set aside my agency bias?
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On the Campaign couch: How do I set aside my agency bias?

Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside?

A beacon of diversity, Channel 4 must be protected
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A beacon of diversity, Channel 4 must be protected

This past year, I've been banging the drum for gender and ethnic diversity in agencies as part of my IPA agenda. So I was alarmed when I heard about a possible government privatisation of that beacon of diversity in the UK's delicate media ecosystem, Channel 4.

Are commercials cast too cautiously?
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Are commercials cast too cautiously?

It seems that no sooner had Thinkbox warned agencies of being too timid when casting commercials than MullenLowe London was taking it at its word.

History of advertising: No 167: Jay Conrad Levinson's Guerrilla Marketing
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History of advertising: No 167: Jay Conrad Levinson's Guerrilla Marketing

There is irony in the fact that somebody who helped develop some of the biggest campaigns - from the Marlboro Man to the Jolly Green Giant - should later be lauded as the man who showed advertisers with shallower pockets how to thwart them.

It's about the little things: the case for small data
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It's about the little things: the case for small data

Big data cannot truly provide insights into who we are and what we desire, Martin Lindstrom writes.

Who said planners don't make good CEOs?
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Who said planners don't make good CEOs?

The strategy chief turned agency boss Lucy Jameson thinks adland needs more people to follow in her footsteps.

Can tablet apps ever work for glossy magazines?
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Can tablet apps ever work for glossy magazines?

Print titles are finding it hard to succeed in digital form, as the closure of Stylist's iPad app shows, Gurjit Degun writes.

Things we like: Blue Peter's history lesson
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Things we like: Blue Peter's history lesson

Blue Peter, the long-running BBC children's show, produced a special edition about the 51st anniversary of the civil rights march from Selma to Montgomery in Alabama led by Martin Luther King.

Media owners face distribution dilemma
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Media owners face distribution dilemma

The music industry hints at what the loss of the means of distribution and exchange can lead to, Nick Baughan writes.

The future of our news business relies on quality
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The future of our news business relies on quality

Making money from news is difficult, particularly when journalism often involves upsetting vested interests.

Auto Trader test drives new advertising model
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Auto Trader test drives new advertising model

An alternative take on native is the latest digital innovation from the market-leading classifieds website.

Highfield takes Johnston upmarket after acquiring i
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Highfield takes Johnston upmarket after acquiring i

The paper's new boss tells Gideon Spanier how its affluent readership can help revive a regional publisher dogged by debt.

Diary: Tax attacks
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Diary: Tax attacks

The Times ran a story in its business section last week attacking HM Revenue & Customs, after a freedom of information request revealed that a £6 million marketing campaign against tax avoidance "used an advertising agency ultimately controlled in an offshore haven".

Forget Adblockalypse - it's robots that will destroy us
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Forget Adblockalypse - it's robots that will destroy us

Advertising's doomsday is nigh, according to the soothsayers who have been obsessing about a new buzzword that exploded in media land last year.

Tony Kaye's sausage salvation
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Tony Kaye's sausage salvation

The controversial director Tony Kaye and Wilfred Emmanuel-Jones, the owner of The Black Farmer, had an understanding when they made a TV spot together. Kate Magee meets the pair to discuss the ad, Brussels sprouts and whether there is still room for absolute creatives in adland.

Building creativity: Havas Village under construction
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Building creativity: Havas Village under construction

Havas London's ECDs want their new home to boost the group's creative firepower.

Q&A: Alex Leikikh on a year as MullenLowe CEO, his surprising CSO hire and that damn octopus
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Q&A: Alex Leikikh on a year as MullenLowe CEO, his surprising CSO hire and that damn octopus

James Fox, former Red Peak CEO, is joining his old Fallon buddy nearly one year into IPG's latest attempt at matchmaking

A view from Dave Trott: Real disruption is uncomfortable
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A view from Dave Trott: Real disruption is uncomfortable

One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in".

A golden age or the era of slothfulness?
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A golden age or the era of slothfulness?

According to a new study from the University of Toledo, there is a new sickness putting the first world in peril: binge-viewing.

A view from Dave Trott: When to keep quiet
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A view from Dave Trott: When to keep quiet

Crispin Porter & Bogusky has an elephant logo.

Convergence is the key to the future of our industry
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Convergence is the key to the future of our industry

Integration is the theme of the week.

Advertising wasn't Money Advice Service's problem
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Advertising wasn't Money Advice Service's problem

When was the last time you asked your mum for advice?

Global viewpoint from Los Angeles
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Global viewpoint from Los Angeles

Los Angeles: a city of extremes (aside from the climate!).

How will a sugar tax affect the ad industry?
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How will a sugar tax affect the ad industry?

No amount of hot and heavily sweetened tea - the age-old remedy for shock victims - will lessen the collective jolt given to soft-drink advertisers by George Osborne's imposition of a sugar tax on their unhealthiest products.

History of advertising: No 166: Subservient Chicken
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History of advertising: No 166: Subservient Chicken

A more bizarre early warning to advertisers not to underestimate the web's power would be hard to imagine than an eager-to-please chicken that appeared to obey any online order given to him.

We need to move away from 'either/or' mentality
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We need to move away from 'either/or' mentality

We live in an industry that thrives on competition.

SXSW 2016: Back to the human
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SXSW 2016: Back to the human

Laura Jordan Bambach picks the best talks on this year's big theme: where human and tech intersect.

Secrets to success for future female leaders
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Secrets to success for future female leaders

Have confidence and be positive were just two of the tips offered at Omnicom's annual event to inspire future female leaders, Kate Magee writes.

On the Campaign couch: am I ready for a promotion?
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On the Campaign couch: am I ready for a promotion?

How do I know I'm ready for a promotion?

After Tube result, the next stop may be consolidation
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After Tube result, the next stop may be consolidation

When change happens in media, it often feels slow, but then there is a sudden shift.

Shaun Gregory drives momentum at Exterion after Tube victory
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Shaun Gregory drives momentum at Exterion after Tube victory

Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier.

Diary: Thick but oh so tasty
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Diary: Thick but oh so tasty

The reality TV star Joey Essex was shredded like one of the Avengers in his shirtless performance in the recent Cup A Soup ad.

The five biggest challenges for marketers in 2016
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The five biggest challenges for marketers in 2016

As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year.

Has media planning lost its mojo?
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Has media planning lost its mojo?

Are computer algorithms making human insight redundant in today's digitised industry, Gurjit Degun asks.

Things we like: Ad growth holding firm
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Things we like: Ad growth holding firm

Forget Budget rows and fears about Brexit. ZenithOptimedia is keeping its forecasts for strong ad growth on track, with a 9.2 per cent increase expected in the UK this year - only down marginally on the 9.7 per cent estimate it made just before Christmas.

Why Nielsen retains a crucial role in media
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Why Nielsen retains a crucial role in media

At a time when media practices and data methodologies are under scrutiny, an outside referee is key.

Heroes: Roald Dahl by Al MacCuish
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Heroes: Roald Dahl by Al MacCuish

For those in the creative business who value meaning over messages, there can be no better inspiration than "the greatest storyteller to ever live".

Why we're loving: Aine Donovan, production director, Bartle Bogle Hegarty London
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Why we're loving: Aine Donovan, production director, Bartle Bogle Hegarty London

Donovan organised She Lights Up the Night, a graphic-art exhibition and auction in aid of Refuge, the domestic violence support charity.

The history of advertising in quite a few objects

History of advertising: No 165: Michael Ovitz's CAA
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History of advertising: No 165: Michael Ovitz's CAA

One of the global ad industry's biggest-ever wake-up calls came in October 1991.

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