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Analysis

MEDIA

What brands really want from mobile is measurement, attribution and creativity

Brands need to focus on a few priorities for mobile marketing, rather than worry about every tech innovation, says Publicis...

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LATEST ANALYSIS

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Create something you are proud of: here's how

AGENCY
AGENCY

What to think about at MWC 2017

BRANDS
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BRANDS

AI will become common for smartphone users

AGENCY
BRANDS

Mobile creates a greater sense of urgency in marketing

AGENCY

Ad fraud solutions need to be mobile-first

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MEDIA
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MEDIA

The big three: Mobile trends for 2017

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AGENCY

Consider the dark side of cute and furry advertising

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GLOBAL ISSUE

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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