History of advertising: No 145: Alex Osborn's brainstormers
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History of advertising: No 145: Alex Osborn's brainstormers

For more than 80 years, BBDO has underlined its commitment to creative potency with its famous mission statement: "The work, the work, the work."

It is time for agencies to stop resisting change
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It is time for agencies to stop resisting change

Planning and buying teams bring strategy to life through execution; we reach audiences.

On the Campaign couch: Are we approaching recruitment all wrong?
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On the Campaign couch: Are we approaching recruitment all wrong?

As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level.

Adland needs to wake up to the dangers of Brexit
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Adland needs to wake up to the dangers of Brexit

The summer silly season in British politics will close with the tragicomedy of Labour's leadership election.

Making good advertising requires delicate balance
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Making good advertising requires delicate balance

Havas Media's Tom Goodwin misses expensive advertising: "The very act of investing in TV, buying a premium billboard, taking an ad in Vogue became brand-building... because of the cost, not despite."

Tech viewpoint on native advertising
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Tech viewpoint on native advertising

Native advertising is at the heart of a current movement in digital advertising.

Diary: A&E/DDB shows what real effectiveness is
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Diary: A&E/DDB shows what real effectiveness is

Talk about delivering beyond a brief.

Things we like: MEC staff cooking for charity
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Things we like: MEC staff cooking for charity

Five hundred MEC staff teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.

Do magazine digital editions have a future?
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Do magazine digital editions have a future?

Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order

Why we're loving: Ross McGouran, skateboarder
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Why we're loving: Ross McGouran, skateboarder

McGouran tested the Lexus hoverboard in "slide" by CHI & Partners. He has previously worked with brands including Vans, Element and Skate Pharmacy.

A view from Dave Trott: Sometimes the best thing to say is no
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A view from Dave Trott: Sometimes the best thing to say is no

Frances Kelsey got her medical degree in Chicago.

How's your pace-layering going?
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How's your pace-layering going?

During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session.

The group that adland (and diversity champions) forgot
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The group that adland (and diversity champions) forgot

It's very fashionable to talk about diversity at the moment.

Five issues worth getting off your sunlounger for
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Five issues worth getting off your sunlounger for

There has been no end to the stream of people who have expressed their deepest fears about online advertising over the past six months.

A view from Dave Trott: The law of advertising
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A view from Dave Trott: The law of advertising

There's a basic flaw in the police approach to drug dealers.

Does the media industry still offer a great career?
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Does the media industry still offer a great career?

As media continues to evolve and expand in scope, can it attract the best graduate talent, Arif Durrani asks

The health zeitgeist
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The health zeitgeist

What is the spirit of these times?

Adland has to move with the times in a 'free state'
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Adland has to move with the times in a 'free state'

In our line of work, it's good to be able to reference pop culture: to know your House Baratheon and all who serve it.

Farrah Storr leads makeover at revived Cosmopolitan
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Farrah Storr leads makeover at revived Cosmopolitan

The former Women's Health editor hopes to recreate some of that magazine's magic as she takes the reins at Cosmopolitan

M&C Saatchi banks on creative formula
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M&C Saatchi banks on creative formula

Earlier this summer, M&C Saatchi unveiled 'the holy grail of advertising'. Now that the industry has had a chance to absorb the idea, Maisie McCabe asks: will it work?

The history of advertising in quite a few objects

History of advertising: No 144: BMP's Mini Coopers
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History of advertising: No 144: BMP's Mini Coopers

At a time when nothing defined an adman-made-good more than the flashy car he drove, nothing embodied the no-nonsense but publicity-seeking style of the fledgling Boase Massimi Pollitt more than its Mini fleet.

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