A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.
Facial recognition study suggests top-rated spots aren't necessarily the ones most enjoyed by viewers
Forget funny -- viewers on social media want money
Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own
Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views
Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer
The CBS broadcast was the third most-watched program in TV history
Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises
Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO
Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director
Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant
Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School
DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same
My dad had ten brothers and sisters.
There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.
You can't move for celebrities at advertising conferences now.
This could be a defining year for outdoor advertising in the UK.
Adam & Eve/DDB's John Lewis Christmas ad got a slating from a panel of MPs at the Advertising Association's Lead summit.
Although Daniel Starch can't claim to be the father of market research - its origins go back long before his birth at the end of the 19th century - his pioneering work can be said to have helped transform it into the potent tool for advertisers that it has become.
De Klerk worked on the set design for Samsung's new ad, "the dolphin whisperer", by Cheil London.
The reinvention of Facebook as a mobile-first company has been little short of sensational.
It's apparent that the talent drain is a global problem.
Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?
The writer Amy Grier says that FOMO, or "fear of missing out", applies to work too.
Graham Fink finds beauty in the most unexpected places, which explains why the ad man has taken a series of photographs in derelict buildings and rubbish dumps in Shanghai.
Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football
The ads that enchanted viewers on game day were not the same ones that continue to rack up views
The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners
Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?
A researcher with a big brain told me the other day that the word "creative" is becoming toxic.
When the TBWA UK chairman and chief creative officer, Peter Souter, addressed a meeting of Labour MPs a couple of weeks ago, he pulled off a tricky task.
The thorny issue of intellectual property has again been raised, this time by the Science Museum's creative pitch.
The 51 years that separate the broadcasting of the world's first radio commercial in New York and the first radio ad to run in Britain are testament to the huge differences in cultural attitudes to the medium on each side of the Atlantic.
A new experiment aims to show how embracing the diverse beliefs and cultures of our country can impact on business solutions, Nadya Powell writes.
Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences.
Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier.
My art school was in New York and on a hot night I'd often want a cold can of beer.
Hudson worked with Wunderman to create a series of cheeky films to promote The Sun's fantasy football league. The most high-profile was a mash-up video about the "special relationship" between the then Chelsea manager José Mourinho and the Arsenal boss Arsène Wenger.
No-one likes making job cuts but the Guardian chief executive, David Pemsel, and editor-in-chief, Katharine Viner, are right to give the loss-making media group a reality check by telling staff this week that they need to slash operating costs by 20 per cent or £50 million.
M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).
Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?
Google's payment of £130 million in back taxes to HM Revenue & Customs should make everyone in UK advertising pay attention.
Technology has given TV advertising more power and flexibility than ever before.
It was a great 2015 for BBDO New York and Leo Burnett Toronto. The UK can also celebrate a strong performance, Donald Gunn writes.
Broadcasters and publishers are taking a more proactive approach to engaging with brands, Gideon Spanier writes.
Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.
Delivering a point in person is quite different from saying something on e-mail.
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
BBC Advertising's commercial development boss reveals the findings of an 'industry-first' study into the emotional effectiveness of content marketing
Trade associations and conferences won't solve what's wrong with online advertising
In 2007, a young policewoman was killed in Germany.
Two subjects dominate this week - wildly different but both important to secure the industry's future health.
At the Victoria and Albert Museum in June last year, Maurice Saatchi told a story about a cold, wet winter night 20 years earlier.
In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies.
Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says.
The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates.
The former BBC business editor Robert Peston has landed at ITV in his new role as the political editor with a bang, vowing to "humiliate" his old employer - and he has got a "proper budget" politics show to boot.
Our world is immersed in digital - it's time job titles drop this word.
Combining one party's deep pockets with the other's entrepreneurial bent makes sense, Gideon Spanier writes.
Siobhan Kenny is taking her fight against those notorious garbled warnings in radio ads to Europe, but needs your help.
The Guardian may have burnt through £70 million in cash in the current financial year but the good times aren't over.
In vowing to slash the number of awards shows DDB will enter this year, is Amir Kassaei out to prove a point or merely grab attention?
"Our job is to resist the usual," Ray Rubicam once said.
I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.
Most of us would be happy to leave a job knowing that the company was in a better state than when we started.
Every so often, on a newspaper, the editor is visited by someone from advertising.
Anchored by New York City and Washington DC, the Mid-Atlantic region is home to almost a quarter of the US's Fortune 500 companies.
Maloney recently organised a media "fight night" - a white-collar boxing event where top industry professionals faced each other in the ring. The event raised more than £100,000 for the Head & Neck Cancer Foundation, of which Maloney is a trustee.
The 1997 ad for the teacher-training campaign, "no-one forgets a good teacher", resonated with lots of us because it is absolutely true.
Among the clinking flutes of Champagne (or orange juice for those going dry in January), there was the murmur of New Year's greetings as agency chiefs got back to business after the holidays at last week's annual IPA President's Reception.
Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes.
It's easy to talk about backing out of awards. But the pressure to compete means no agency can truly walk away
Atul Gawande is the professor of surgery at Harvard Medical School.
In the past few months, I've been asked - not always politely, often with an aggressive call to duty and sometimes with a hint of the bully - to promote a range of reports, lectures, seminars, debates about women in creative industries.
As is often the way on this sceptred isle, it was the weather's fault.
The job involves running the board and being a cheerleader for the company - with no room for egos.
Rabinovitch, who works in augmented visual reality, directed Ikea's surrealist "come home to play" TV spot.
A new report finds a greater array of both buyers and sellers in the marcoms space.
David Bowie's death on Monday sent Diary to J Walter Thompson London, to check if the rumour about the iconic musician working in the post room before becoming famous was true.
Tim Pearson has been thrust into the CEO role after two promotions in quick succession. But his prized client John Lewis has no doubt that he is the right man for the job.
Catie Dear says media planning and buying for the music industry is changing radically to reflect consumption patterns.
In the month that adlanders detox after the New Year excesses, do they expect 2016 to bring all the joy of an extended hangover or will there be enough excuses to uncork the Champagne again?
Can you be too nice to be the boss?
Even by its own high standards, the range of new devices and tech capabilities on display at this year's Consumer Electronics Show was impressive.
The women's freesheet Stylist celebrates its 300th issue this week with a special edition featuring contributions from top politicians including David Cameron, George Osborne, Jeremy Corbyn, Yvette Cooper and Stella Creasy.
"The time has come when advertising has, in some hands, reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood."
The broadcaster plans to show live races without advertising. Is it a commercially viable option, Gideon Spanier asks.
Campaign and the IPA uncover the breakdown of gender and ethnicity in the biggest IPA member agencies. In part one of our report, we examine the gender make-up of the industry.
It is time for the government to end the uncertainty over Channel 4 privatisation.
The Consumer Electronics Show last week saw traditional brands expand into other areas, virtual reality rise in prominence and the Internet of Everything. Campaign rounds up the top developments.
As Cannes Lions announces a noticeable award category change for 2016, changing Branded Content & Entertainment to the simpler Entertainment category, what does the shift mean?
You'll be seeing less work from DDB at award shows in 2016. Here's why.
From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward
The music legend was as much about the way things looked as the way things sounded
As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says chief creative officer
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
Phil Adams is planning director at Blonde Digital.
Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says.
The industry should strive to make the year ahead one of inclusivity - both in terms of how we work and who we work with, Sally Campbell writes.
With people tuning in and brands keen to reach them, radio is well-placed to improve its share of adspend. Phil Hall explains what steps it must now take.
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
You'll be seeing less work from DDB at award shows in 2016. Here's why.