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AGENCY

How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back...

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BRANDS
MEDIA

My Media Week: Richard Poustie, Kantar Media

BRANDS
AGENCY
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AGENCY
MEDIA

Media's existential threat?

AGENCY

The power of the butterfly effect

MEDIA
AGENCY

How to reinvent a brand in an authentic way

AGENCY
MEDIA
MEDIA
BRANDS

It's time to transform how we measure media

BRANDS

Get ready for the era of mixed reality

BRANDS
AGENCY
BRANDS
AGENCY
BRANDS
AGENCY
BRANDS
BRANDS
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BRANDS
MEDIA

Guardian pins hopes on branded content

BRANDS
AGENCY

Meet the new breed of ad agency chiefs

MEDIA

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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