Why We're Loving ... Dave Price and Neil Lancaster

campaignlive.co.uk, Thursday, 26 January 2012 08:00AM

Dave Price and Neil Lancaster creative directors, McCann Manchester

WHY - Price and Lancaster's "gin" spot for Aldi was recently named the most-liked ad of 2011, according to Nielsen research.

HOW - Price says: "We wrote the script at a local garden centre tea room while watching old ladies drink Earl Grey. We then filmed four ladies in Carperby, North Yorkshire. Jean Jones won the day with a one-take delivery that was drier than a very dry Gilbey's."

INSIDE PRICE AND LANCASTER

The reason I got into advertising was ...

DP: At college, I thought I'd be an illustrator until I saw a poster for Araldite. A Ford Cortina was stuck to a 48-sheet; under the car, it read: "It also sticks handles to teapots." My drawing seemed a bit crap after that. NL: I saw an ad where a man was glued to a poster with Solvite wallpaper adhesive and hung under a helicopter. Which is a bit spooky now I've just seen Dave's answer.

My best career bits so far are ...

DP: Sitting in a tea room in Macclesfield with Neil Lancaster trying to make each other laugh writing Aldi scripts. NL: We did posters for a condom that helped the guy go on and on. The line was: "Roger More." Roger Moore, the actor, sent us a cease-and-desist letter.

The biggest influence on my career has been ...

DP: My wife and our two kids. They're my toughest critics and my greatest champions. NL: Jim Best. Proofreader (self-described poofreader), raconteur, wit, giver of books.

My favourite ad is ...

DP: Skittles "singing rabbit". NL: The Guardian "points of view", or Lego "kipper", or ...

You probably don't know this but ...

DP: I'm quite good at dry stone walling. NL: I live in Morrissey's old flat (c1988-1991). If fans call, I charge them to touch an old pair of 501s that could have been his but aren't.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Data Analyst Ball & Hoolahan £45,000 per annum, South East England