Brand Barometer: Social media performance of Burger King
By Gemma Charles, marketingmagazine.co.uk, Friday, 01 June 2012 12:00AM
A look at the performance of Burger King in social media over the past four months.
FEBRUARY
Public concern over the government's unpaid work experience Workfare programme caused Burger King to withdraw from the scheme.
MARCH
Burger King partnered Thorpe Park to offer Facebook fans the chance to be among the first to ride 'The Swarm' roller coaster.
APRIL
David Beckham became the face of Burger King's new smoothie range in the US. The ad generated worldwide coverage.
MAY
Burger King used its UK Facebook page to announce the launch of its Angus XT range of burgers. The initial post received just 69 likes.
Burger King remains in the shadow of McDonald's. While an image-heavy UK Facebook page has attracted 132,000 likes, engagement is relatively limited. Burger King appears to use social as a promotional platform with little focus on engagement, although that is changing.
The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial
This article was first published on marketingmagazine.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
