Brand Barometer: Social media performance of Burger King

By Gemma Charles, marketingmagazine.co.uk, Friday, 01 June 2012 12:00AM

A look at the performance of Burger King in social media over the past four months.

Brand Barometer: Social media performance of Burger King

FEBRUARY

Public concern over the government's unpaid work experience Workfare programme caused Burger King to withdraw from the scheme.

MARCH

Burger King partnered Thorpe Park to offer Facebook fans the chance to be among the first to ride 'The Swarm' roller coaster.

APRIL

David Beckham became the face of Burger King's new smoothie range in the US. The ad generated worldwide coverage.

MAY

Burger King used its UK Facebook page to announce the launch of its Angus XT range of burgers. The initial post received just 69 likes.

Burger King remains in the shadow of McDonald's. While an image-heavy UK Facebook page has attracted 132,000 likes, engagement is relatively limited. Burger King appears to use social as a promotional platform with little focus on engagement, although that is changing.

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial

This article was first published on marketingmagazine.co.uk

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