Agency: Fallon London
campaignlive.co.uk, Thursday, 31 May 2012 08:00AM
How: They say: "Along with a whole bunch of very talented people, we created three pieces of work that teed up the documentary film Cocaine Unwrapped. Under the very hard-hitting fact that one line equals one life, two films - one called 'the machine' and the other 'run for your life' - were shown alongside a piece of sound design. They all answered the line: 'You can't ignore what's under your nose.' After watching these films, people will now be able to make a more informed decision as to whether or not they want to fuel a problem that has been raging out of control for decades."
Inside MALCOLM and MOORE
The reason I got into advertising was ...
TM: I was good at art and went to college. I didn't want to be a copper like my dad. GM: I was good at art and went to college. I didn't want to be a criminal like my dad.
I'm really inspired by ...
TM: General life and observing people. I love to run and think. GM: The heavens. As a member of NASA, I receive the maddest pictures on the planet.
The biggest influence on my career has been ...
TM: Spike Milligan and Vincent van Gogh are my heroes. GM: My kids. They are the best barometer of whether I'm doing poo, and keep me young.
My favourite film is ...
TM: It's a toss-up between It's A Wonderful Life and ET. GM: Midnight Cowboy. Some of the best editing and sound design ever. "Where's that Joe Buck?"
You probably don't know this but ...
TM: I've rowed the Channel and was caught up in the tsunami of 2004. GM: Tony's dad probably nicked my dad.
This article was first published on campaignlive.co.uk