Brand Barometer: Social media performance of Canon

By Gemma Charles, Public affairs editor, Marketing, marketingmagazine.co.uk, Friday, 22 June 2012 09:00AM

A look at the performance of Canon in social media over the past four months

Brand Barometer: Social media performance of Canon

Canon should be making great inroads, because photos regularly account for the most engaging content on social. However, the brand lacks a UK or US-centric page, thus missing out on a huge opportunity. Canon’s most popular page on Facebook has been created by a fan.

 

Methodology

The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.

The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction).

Then the numbers from the last month are compared to the previous three months to apply a topical adjustment (recency).

An algorithm and some more human analysis later produces the SMR score.

To boost accuracy, a representative sample of the automated sentiment data is validated by Yomego's expert team.

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial.

This article was first published on marketingmagazine.co.uk

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