Brand Barometer: Social media performance of BMW
A look at the performance of BMW in social media over the past four months
BMW unveiled its Olympics fleet, but green campaigners protested that the London 2012 vehicles should have been electric.
US users shared links to the 'Drive for Team USA' initiative. In the UK, the news of a man suing BMW because his motorbike allegedly gave him a two-year erection spread across social networks.
A high number of influential bloggers discussed the recent tie-up between BMW and Toyota. References on Twitter predominately focused on the BMW Open tennis tournament.
Sentiment was negative in early July, as BMW rapped tougher emission-limit proposals, while boasting of its green cachet as official Olympics sponsor. US viewers liked its ad aired during the Games' opening ceremony.
Despite the negative sentiment toward BMW's provision of the Olympic car fleet, the brand is one of the more popular Olympic sponsors on social media. This correlates with research from Marketing/Interbrand, showing that BMW is one of two sponsors that exemplify Olympic values.
The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial
This article was first published on marketingmagazine.co.uk
- Junior Web Designer AF Selection £16,000-£18,000, Nottingham
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
- Data Analyst for Charity Agency Twist Recruitment £30000 - £38000 per annum + Bens, West End
- Account Director ATL creative agency Twist Recruitment £42000 - £46000 per annum + Bonus, West End
- Account Executive - Global Integrated Advertising Agency Twist Recruitment £21000 - £23000 per annum + Bonus, West End
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Proximity's Justin Vir joins Havas Worldwide London
What we can all learn from how Daft Punk won the web