VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Tesco: Diary of a hackathon
marketingmagazine.co.uk, Thursday, 06 September 2012 11:00AM
The all-night 'hackathon' was once a tech phenomenon, but is now gaining traction with more 'traditional' brands, such as Tesco
Tesco's Paul Wilkinson gives an insight into the retail chain's first 'hack', which took place earlier this year
This article was first published on marketingmagazine.co.uk
Related articles
- Tesco introduces Making Moments Matter internal programme
- Tesco boss Clarke starts blog to build trust in brand
- Tesco nears 'dream' of 3D ecommerce offering
- Big brands embrace all-night 'hackathons'
- Jay Jamison on hackathons: 'Brands are open to solving problems the new-fashioned way'
- Kraft's Sonia Carter: 'Hackathons are an interesting method'
- Facebook urges brands to adopt 'hacking culture'
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
