Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Turkey of the week: Superdrug
campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
Jeremy Lee thinks Superdrug is an early contender for Turkey of the Year: "A punter (in reality, a press-ganged member of staff – possibly because Equity imposed a ban) does a crappy little dance at the bargains on offer. At the same time, any charm from the previous campaign, by HMDG, instantly vanishes."
This article was first published on campaignlive.co.uk
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