campaignlive.co.uk, Thursday, 21 February 2013 08:00AM
Babybel’s ad makes Jeremy Lee wince: "I don’t care if this helps charity. Watching Alesha Dixon pretending to laugh like a maniac in a cheese ad is as uncomfortable as viewing the cast of EastEnders doing their annual lame and self-indulgent Comic Relief song-and-dance turn."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.