Agency: Fallon London
campaignlive.co.uk, Thursday, 21 February 2013 08:00AM
Babybel’s ad makes Jeremy Lee wince: "I don’t care if this helps charity. Watching Alesha Dixon pretending to laugh like a maniac in a cheese ad is as uncomfortable as viewing the cast of EastEnders doing their annual lame and self-indulgent Comic Relief song-and-dance turn."
This article was first published on campaignlive.co.uk