campaignlive.co.uk, Thursday, 07 March 2013 07:00AM
Jeremy Lee is moved by Marie Curie Cancer Care’s TV ad: "Gulp. I defy even the stoniest of hearts not to be affected by this spot that shows how our last moments are as important as our first." It was created by Ben McCarthy and Seb Housden, and directed by Tom Tagholm through Blink.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.