Agency: Fallon London
campaignlive.co.uk, Thursday, 14 March 2013 08:00AM
Ian Darby almost gagged when he saw the new Gaviscon TV ad: "Gaviscon has never bothered with raising a high creative bar, but this ad, with an injection of ‘BMW twins’-style smugness, plumbs new depths. The first half is so bad that the fireman’s hose at the end provides welcome relief."
This article was first published on campaignlive.co.uk