School Reports 2013: Vizeum

campaignlive.co.uk, Monday, 08 April 2013 08:00AM

Ikea

Ikea

Score: 7  Last year: 7

Vizeum’s 2012 was characterised by some management toing and froing with its sister agency Carat and a strong performance that resulted in awards and new-business success.

Grant Millar, the agency’s managing director for seven years, moved to Carat to become its global brand director. Richard Morris made a switch the other way, leaving behind his deputy managing director duties at Carat to take over the running of Vizeum. He did so just in time to jump on to the stage at the Campaign Media Awards and accept the coveted Campaign of the Year accolade for Vizeum’s "happy to bed" activity for Ikea.

The shop also won Best Total Communications Programme for the same work and was highly commended in the alcoholic drinks category for its Budweiser FA Cup activity.

Vizeum pushed forward on media innovation last year, becoming the first agency to work with Zeebox on a synchronised second-screen campaign to promote the Ridley Scott film Prometheus, for its client 20th Century Fox.

The shop’s new-business performance was perfectly respectable, even if its new clients weren’t hugely sexy. Vizeum picked up work for Fitness First, Air New Zealand and the shower brand Kohler Mira, while extending its relationship with Zoopla to include Primelocation.com.

In an Olympic year, when its client Coca-Cola had a lot to think about, keeping new business on a tight leash was no doubt a good idea. A test of a different kind faces the agency in 2013 – hanging on to its Coke account after the advertiser called a review.

Vizeum
Type of agency Media planning and buying
Company ownership Aegis Media
Key personnel Richard Morris managing director
Jo Sutherland chief operating officer
Nielsen billings 2012 £230m
Nielsen billings 2011 £259m
Declared income n/s
Total accounts at year end 42
Accounts won 4 (biggest: Air New Zealand)
Accounts lost 0
TV 41%
Press 14%
Outdoor 15%
Radio 5%
Search 3%
Other 22%
Number of staff 122 (+1.5%)

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question


How Vizeum rates itself: 7

"2012 marked a new era for Vizeum with a new management team established under the leadership of Richard Morris. Having won 11 new clients in 2011, we successfully on-boarded all of them in 2012. We didn’t lose a single client and had a record year for industry recognition for client work – including winning Campaign of the Year for IKEA at the Campaign Media Awards."

This article was first published on campaignlive.co.uk

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