Agency: Wieden & Kennedy
campaignlive.co.uk, Thursday, 02 May 2013 08:00AM
Maisie McCabe feels queasy after seeing the new ad for Cadbury Crispello: "Accepting that the online haters are misguided in their worry that the protagonist is underage, associating a snack with an awkward love triangle is just odd. It’s trying to be kooky, but doesn’t make me want to buy the chocolate. Little or not."
This article was first published on campaignlive.co.uk