Agency: JWT London
campaignlive.co.uk, Friday, 24 April 2009 12:00AM
The square, home to Oleg Deripaska, Russia's richest man, is also the long-term home of the IPA. It has never moved because of the generous terms of its lease.
Eight years ago, when the IPA first mooted the idea of a single "supergroup" to become the voice of the UK's entire communications industry, it calculated it could raise up to £4 million by giving up the Belgrave Square lease. Intriguing to know what that figure might be now should it choose to cash in.
This article was first published on campaignlive.co.uk
Agency: Adam & Eve