'Publishers need to think differently and invest'
By Jon Slade and James Harris Thursday, 02 February 2012 08:00AM
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Head of Strategy Spring Studios Ltd £Competitive, London
- Barter / Broadcast AD PFJ £40000.00 - £45000.00 per annum, London
- Social Media Manager Marine Stewardship Council (MSC) £30,000 pa, depending on experience, London
- Conference Marketing Director Media Contacts £55000 to £70000 per annum, London
- BTL AGENCY ACCOUNT MANAGERS - integrated, shopper marketing, sales promotion, dm, retail, experiential, digital Judi Patton £25K-£32K, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
