Soft Bowl 2012
Thursday, 09 February 2012 08:00AM
The Super Bowl may be a celebration of all things macho - but this year's event, in the commercial breaks at least, was an altogether more cuddly affair. Tham Khai Meng reviews the big-money ads.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
