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Analysis

MEDIA

How can marketers measure the real effectiveness of political messages?

New techniques that measure emotional certainty can reveal whether people being polled believe what they say - or whether they...

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BRANDS

Get ready for the era of mixed reality

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AGENCY

How will this patchwork of messaging be remembered?

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AGENCY

The best advertising shares an ingredient - space

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MEDIA

Guardian pins hopes on branded content

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AGENCY

Meet the new breed of ad agency chiefs

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BRANDS
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AGENCY

What happens when all creativity is judged equally?

MEDIA

OMG's Philippa Brown faces turbulence head-on

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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