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Analysis

BRANDS
Audi and Airbnb create a modern-day western for families and millenials

Audi and Airbnb create a modern-day western for families and millenials

Social video experts at Be On review "Desolation", the latest viral video from Audi R8 and Airbnb.

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The rise of the creative franchise

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LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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