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Analysis

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The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who...

THOUGHT LEADERS

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Progress means being honest with ourselves

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YouTube advertisers, are you feeling lucky today?

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GLOBAL ISSUE

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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