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Retailers reeling from falls in price promotions need to get to know their customers again

Lida's chairman and chief strategy officer explains how retailers can encourage customer loyalty.

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Marketing in the age of outrage

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The marketing industry needs more polymaths

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Digital is still capable of high performance

Why Apple is fine with Alexa on iOS

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Beware of messages hiding in plain sight

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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