The new generation of 'idea planners' not only embrace traditional account and comms planning but are broadly skilled in analysis,...
We are now in the age of the audience - where, for the first time, the people we are trying...
Robert Townsend, chief executive of Avis, the car-rental company, knew his 1962 ad campaign was going to be a big...
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Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience.