The & Partnership set to open offices in Canada

The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, is launching in Canada on the back of winning the country's Telus telecoms account.

Hornby: chairman and CEO
Hornby: chairman and CEO

The micro-network snared the $88 million Telus business after a pitch against the 18-year incumbent, Taxi, which is owned by WPP, and Vision7’s Cossette, despite having had no offices in Canada before the contest.

As a result of the win, which is expected to deliver $15 million in revenue, The & Partnership will open offices in  Vancouver, Montreal and Toronto, with CHI launching as the creative agency brand.

Johnny Hornby, the chairman and chief executive of The & Partnership, said: "We built this unique full-service model for TalkTalk in the UK, where we handle just about all of its marketing from advertising strategy to analytics, CRM, data and media.  Earlier in the year, we took that model to Miami for Cable & Wireless, and this approach has proven to be very successful in the pitch for Telus."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published