M&C Saatchi has raided the world of business consultancy to find a
managing director for its new ’one-stop shop’ for advertisers wanting to
Eben Lenderking, a US-born senior executive at Gemini Consulting in
London, takes over the day-to-day running of eMCSaatchi, launched at the
end of last year to combine advertising know-how with web design,
consultancy and distribution expertise.
Lenderking, 33, who spent two years as an account executive at Ogilvy &
Mather in New York, also played a major role in the development of Egg,
the Prudential’s internet banking service.
His appointment ends a six-month search by headhunters on behalf of the
agency in Europe and the US to find a suitable candidate.
M&C Saatchi is majority owner of the new operation, which is set to
announce the signing of its first three clients.
Lenderking will head a team of ten staff, which includes designers,
technical experts, strategic planners and account executives.
Nick Hurrell, M&C Saatchi joint chief executive and chairman of
eMCSaatchi, described Lenderking as an ’artistic strategist’ who came
highly recommended by his clients.
’That’s important because while some companies are offering parts of the
service, we are trying to do the whole thing. Eben’s experience of both
advertising and consultancy is very important.’