’Unhappy’ Parry quits Dialog role

Chris Parry, the chairman and chief executive of Publicis Dialog, has resigned after just three months in the job.

Chris Parry, the chairman and chief executive of Publicis Dialog,

has resigned after just three months in the job.



Parry’s departure leaves the agency without a head for the second time

in seven months. It is not yet clear whether he has another job,

although it is thought that he has been in talks with a number of direct

marketing agencies over the past few months.



Parry transferred to Publicis Dialog from its sister agency, FCA!, where

he was also chairman and chief executive, as part of a major overhaul of

Publicis Group’s below-the-line interests. At the time of his

appointment there was widespread speculation that Parry was unhappy with

his new position.



Since the reshuffle, Publicis has created a new group chief executive

role embracing Dialog, the contract publishing arm, Blueprint, and the

new-media agency, Publicis Technology. John Wisbey, the chief executive

of Blueprint, is to take up the role.



Rick Bendel, the Publicis group chairman, confirmed that Parry had

resigned, and explained: ’It had nothing to do with Dialog, or my

relationship with Chris. We both felt it was the right thing for him to

do, and it is perfectly amicable.’ Parry was unavailable for

comment.



The previous chairman and chief executive of Publicis Dialog, Fred Kuys,

was abruptly dismissed earlier this year by Bendel (Campaign, 26

March).



His departure was officially attributed to a difference of opinion over

the direction of the agency.



Publicis Dialog was launched last spring and its flagship accounts are

Asda and Renault. Renault came to the agency from WWAV Rapp Collins

earlier this year in order to centralise all its business into the group

(Campaign, 5 February). George Boyter, creative director for Renault at

WWAV, was poached by Dialog to head the new account.



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