Last night, production company Traktor won the BTAA Chairman's Award for An Outstanding Contribution to the Commercials Industry.
To celebrate this achievement, we present 10 of Traktor's best ads.
Video 1: Fox Sports 'turkey' by Cliff Freeman & Partners
Video 2: Boots 'here come the girls by Mother
Video 3: MTV 'jukka bros' by Fallon New York
Video 4: Mail on Sunday 'battle' by Bartle Bogle Hegarty
Video 5: Smirnoff 'diamond' by JWT London
Video 6: Virgin 'love at first flight' by RKCR/Y&R
Video 7: Malibu 'parking' by JWT London
Video 8: Fedex 'stick' by BBDO New York
Video 9: General Electricity 'wind' by BBDO New York
Video 10: Axe 'a love story' by VegaOlmosPonce