10 Group marketing network signs deal with Charles Walls

The 10 Group, the newly created marketing network, has added the Charles Walls agency in Leeds to its existing advertising operations in London, Manchester and Birmingham.

The 10 Group, the newly created marketing network, has added the

Charles Walls agency in Leeds to its existing advertising operations in

London, Manchester and Birmingham.



It is backing a buyout of the Walls group by its management in a deal

which gives it full control of the pounds 13 million-billing shop, whose

clients include the rail company, GNER, and the Rugby Super League.



The agreement, concluded in the early hours of Thursday last week,

aligns Charles Walls with London’s Summerfield Wilmot Keene, which the

10 Group acquired at the end of last year, as well as the Brunnings

agencies based in Manchester and Birmingham.



The deal is expected to trigger acquisitions by Charles Walls, which is

looking to beef up both its sales promotion and direct marketing

offerings.



It will also give the 10 Group greater options for handling possible

conflicting business.



The 10 Group is a listed acquisition vehicle formed by the Midlands

businessmen, Andy Moore and Paul Harvey, who bought the share in the

Birkdale group owned by Rover’s former marketing director, Kevin Morley.

Their aim is to have agency operations in all the major UK

conurbations.



The group insists it will adopt a ’hands-off’ approach in the management

of Charles Walls, which will be run by David McIntosh, its managing

director, David Sewards, the sales director, Owen Williams, the planning

director, David Winters, the PR director and David White, the creative

director. All the directors will have share options in the 10 Group.



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