The 10 Group, the newly created marketing network, has added the
Charles Walls agency in Leeds to its existing advertising operations in
London, Manchester and Birmingham.
It is backing a buyout of the Walls group by its management in a deal
which gives it full control of the pounds 13 million-billing shop, whose
clients include the rail company, GNER, and the Rugby Super League.
The agreement, concluded in the early hours of Thursday last week,
aligns Charles Walls with London’s Summerfield Wilmot Keene, which the
10 Group acquired at the end of last year, as well as the Brunnings
agencies based in Manchester and Birmingham.
The deal is expected to trigger acquisitions by Charles Walls, which is
looking to beef up both its sales promotion and direct marketing
It will also give the 10 Group greater options for handling possible
The 10 Group is a listed acquisition vehicle formed by the Midlands
businessmen, Andy Moore and Paul Harvey, who bought the share in the
Birkdale group owned by Rover’s former marketing director, Kevin Morley.
Their aim is to have agency operations in all the major UK
The group insists it will adopt a ’hands-off’ approach in the management
of Charles Walls, which will be run by David McIntosh, its managing
director, David Sewards, the sales director, Owen Williams, the planning
director, David Winters, the PR director and David White, the creative
director. All the directors will have share options in the 10 Group.