The 10 most-read posts from our Campaign@Cannes live blog

Campaign and its sister titles brought you the news, views, insider gossip and trends from Cannes Lions 2014 in our 24-hour live blog, Campaign@Cannes.

Here are the 10 most-read pieces, including infographics, Vine videos taken from drones and lots and lots of celebrities:

1) Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media).

2) How (not) to behave when winning a Cannes Gold Lion.

3) Infographic: five tips on tweeting from Cannes.

4) How to watch the seven live-streamed Cannes seminars (watch them again now on the Lions Live YouTube).

5) LinkedIn celebrates Cannes with list of its 20 most influential UK brands.

6) A lack of insight: Sarah Jessica Parker's Cannes talk reviewed in 140 characters.

7) Infographic: Google's five steps to building digital brands.

8) Watch the first "dronie" taken at Cannes.

9) Jared Leto's words of wisdom, infographic style.

10) "I'm desperately trying not to get fired": Dylan Williams on his first three weeks at Publicis Worldwide.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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