The 10 most-shared World Cup 2014 ads

Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.

Shakira: tops the World Cup poll with 'la la la' for Activia
Shakira: tops the World Cup poll with 'la la la' for Activia

The Colombian singer’s song, a partnership with Activia and the UN World Food Programme, has been shared 1,936,218 times according to Unruly, which ranks ads based on shares reported by third parties such as Twitter, Facebook and blogs.

It was also the most-shared ad of any kind last week, also according to Unruly.

Samsung takes three of the top spots, with ads in its series of "Galaxy11" films, which feature footballers and promote its latest Galaxy phone.

Adidas, Nike and Coca-Cola also appear in the chart with ads that play off the excitement for the football competition in Brazil.

Read Campaign magazine tomorrow to discover the top football ads of all time and a special World Cup-themed Private View.

1. Activa "la la la (brazil 2014) by Shakira and directed by Jaume de Laiguana

1,936,218 shares all-time

2. Nike Football "winner stays" by Wieden & Kennedy Portland

1,025,438 shares all-time

3. Castrol "castrol footkhana: neymar jr. v ken block" by EARN Media

733,407 shares all-time

4. Samsung "#galaxy11: the training" by R/GA and Cheil Worldwide

489,648 shares all-time

5. Samsung "#galaxy11: the beginning" by R/GA and Cheil Worldwide

397,766 shares all-time

6. adidas "all-time greats | cristiano ronaldo and pelé" by Agency: TBWA LA

282,697 shares all-time

7. Samsung "messi joins as captain of #galaxy11" by Cheil Worldwide

160,198 shares all-time

8. Adidas Football "the dream: all in or nothing" by Wunderman

162,029 shares all-time

9. Nike Football "risk everything" by Iris

138,526 shares all-time

10. nike football "dare to be brasilian" by Wieden + Kennedy São Paulo

136,097 shares all-time


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published