'100% Original' Ugg ad banned

The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.

Ugg: the genuine article
Ugg: the genuine article

The ad included a picture of a boot and the following text: "Our UK Exclusive Sale … uggbootsstore-uk.com … Huge sale – save 40 – 80% 100% Original. Made in Australia."

The ad attracted one complaint that challenged whether it was misleading because it implied genuine Ugg boots were for sale.

Uggbootsstore-uk.com did not respond to the Advertising Standards Authority's enquiries.

The ASA decided the "100% Original" claim, in conjunction with the image of an Ugg boot, was misleading as the body had not seen any evidence that genuine products were for sale. It banned the ad from appearing again in its current form.

Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg's list of authorised online retailers.

Facebook operates a system where users can report concerns about an ad by clicking a cross positioned in the top right corner.

ASA bans '100% Original' Ugg ad

Follow Daniel Farey-Jones on Twitter @danfareyjones

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).